Menu Language Workbook: A Step-by-Step Guide to Optimizing Plant-Forward Dish Descriptions
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As more menus shift from meat-centric to plant-centric, eaters are being introduced to new ingredients, new preparation methods, and new recipes. But, newness means that we have to be thoughtful about the ways we present these dishes on menus. This downloadable PDF workbook walks users through simple do’s and don’ts to guide plant-forward dish descriptions; provides worksheets to help users put these guidelines and best practices to immediate use; and offers additional resources to support the creation of alluring plant-forward dish descriptions, all with the aim of driving purchases of plant-forward menu items.
This project was sponsored by the Sodexo Future Food Collective. Learn more about the Collective, here.